Since I have been working as a Affiliate Program Consultant, I figured I would dive into a hot topic. How to contact an Affiliate. This is directed towards Affiliate Managers of course.
When contacting Affiliates, its best to KISS (that’s Keep It Simple Stupid in case you have been living under a rock for ever). You never want to be to pushy, and never want to seem uneducated. Its important to remember that you won’t land them as an affiliate with your first contact email, but you can DEFINITELY lose them.
Keep in mind these emails are unsolicited. This is why when I am sending the first email out to a possible Affiliate I will make a statement like “Hope you don’t mind the email” or “Sorry for the disturbance”.
I always make sure to get the point across and put the ball in their court. I don’t talk about what type of deals I can give them, and I don’t lay out all that my Affiliate Program has to offer. I would rather talk to them personally and explain my program to them on Skype or over the phone. This way I can A. Sell my product and show how much I truly believe in it, and B. Answer any questions they have. Read the rest of this entry »