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Since I have been working as a Affiliate Program Consultant, I figured I would dive into a hot topic. How to contact an Affiliate. This is directed towards Affiliate Managers of course.

When contacting Affiliates, its best to KISS (that’s Keep It Simple Stupid in case you have been living under a rock for ever). You never want to be to pushy, and never want to seem uneducated. Its important to remember that you won’t land them as an affiliate with your first contact email, but you can DEFINITELY lose them.

Keep in mind these emails are unsolicited. This is why when I am sending the first email out to a possible Affiliate I will make a statement like “Hope you don’t mind the email” or “Sorry for the disturbance”.

I always make sure to get the point across and put the ball in their court. I don’t talk about what type of deals I can give them, and I don’t lay out all that my Affiliate Program has to offer. I would rather talk to them personally and explain my program to them on Skype or over the phone. This way I can A. Sell my product and show how much I truly believe in it, and B. Answer any questions they have. (more…)

As many of you know, Jeremy Enke and I have been close friends since I entered into this industry, and have worked on countless projects together. Well I am excited to announce one that tops them all IMO. We will be co-hosting a new radio show called Affiliate Life Radio. This show will be based partially on whats going on in our industry, but mostly based on the lives of Affiliates off the computer. (more…)

One of the most talked about topics for online poker rooms and casinos has been mobile gaming. There have been multiple speeches and articles on the topic of mobile gaming, but really no results. Its never been a real focus for online poker rooms because the technology just isn’t there yet. I am shocked that online casino and sportbooks have not moved forward with this though.

For online poker rooms, its really hard to believe that poker players will spend hours at a time logged in via their mobile phone to get their fix. There are multiple reasons why it is just not feasible for poker players to utilize mobile gaming. 
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Most of you now know, Kentucky is in the middle of seizing online poker and online gambling domains from many of the top companies in the gaming industry. It all started on Tuesday Septenber 23rd, when it was releasted that a court in Kentucky ordered the seizure of 141 poker and gambling domain names (list below).

Since then, a couple of smaller casinos have handed over their domains in fear of prosecution. Golden Casino handed over their domain, and Playshare emailed their affiliates warning that they might have to change their domain. ClubUSACasino also changed their domain.

I spoke to a couple of employees from the bigger sites on the list, their overall feel was if a state court can ever get a multinational company to give up their domain, then hell must have frozen over. I complete agree with this statement.

Today Kentucky announced that they were asking for these sites to shut down access to Kentucky users, not to shut down the sites all together. Why the hell try to take the domains then? Its sad that its so easy to see through their bullshit, yet they get away with it. Two words sum up the reasoning for all of this…Kentucky Derby.

“Our endgame is to block access within Kentucky,” Jennifer Brislin said. “But our mode to do that is to capture those domain names and, if need be — if that’s not an option that those users take — then we will at the end of the day shut down a site.”
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Have a question for me? Leave a comment and ask me. I would love to help.

Can be about affiliating, poker, golf, marketing, or anything. Ask it, and Ill answer it in a post.